Lear Corporation100-Year Centennial Milestone & Global Distribution

Overview
Fortune 500 automotive technology giant Lear Corporation reached out to us to support a monumental milestone in their corporate history: their 100-year anniversary centennial.
They planned a massive, synchronized global digital campaign to celebrate with employee appreciation and public social media outreach. They needed coordinating physical merchandise that was highly brand-aligned, cost-effective, and easy to distribute.
The Challenge
Sourcing high-quality custom merchandise under tight timelines is hard enough; handling complex logistics across multiple international boundaries, clearing customs, and delivering on-time is an entirely different level of challenge.
The items needed to be light and compact enough to keep international shipping costs reasonable while still feeling celebratory and premium.
The Solution
We facilitated a massive order of 150,000 custom cell-finish buttons distributed across five distinct, cohesive graphic designs that integrated with Lear's centennial brand book.
Our logistics experts meticulously managed the routing, paperwork, customs clearance, and delivery schedules to ensure that all shipments landed successfully at international regional offices right on schedule.
The Centennial Success
"We seriously are so thankful for all the coordination and diligence in getting our global orders shipped so quickly." — Lear Corporation
The cohesive branding across digital media and physical merchandise successfully drove immense employee engagement and amplified Lear's social media presence during the centennial. Employees proudly shared photos wearing their anniversary badges worldwide, reinforcing shared company pride across global teams.
Campaign Summary
- Client:Lear Corporation
- Milestone:100-Year Centennial
- Total volume:150,000 items
- Service:Fulfillment & Shipping
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